Project Management
All communications assignments are handled on a project basis. The
Gate 7 approach is:
- Obtain the brief from the client and establish the needs and
measurable outcomes.
- Put together project team to establish the best way to meet
those needs
- Appoint a project manager who is responsible for co-ordinating
all aspects and ensuring that there is a common message thread
thoughout the different activities.
- The project manager will, in co-operation with the client and
the project team, write comprhensive, creative briefs for the
different communication tools that will be used.
- Service providers - most but not all of which will be in-house
- are briefed and tasked with submitting their own project plans
with commited times, dates, measurables, and budgets.
- Project then managed by the Gate 7 manager responsible, whish
means that the client need only deal with a single person. The
managers of the different aspects of the project are called in
as and when necessary.
Advertising
Despite the clutter, advertising plays an important role in most
communication projects. The Gate 7 approach is to see how best the
advertising budget can be leveraged to proovide maximum exposure
for the client. Wherever possible we work in partnership with media
owners i norder to create a win-win situation for the client and
the electronic or print media. Gate 7 then ensures that the creative
application is tailored to the need of the customer, client and
media form. At Gate 7 the advertising and public relations activities
are closely co-ordinated.
Public Relations
Public relations encompasses a wide range of activities - from traditional
media mangement through qualitative research, road shows, lobbying,
and community interaction. the role of public relations is to create
an energy - a hype - around a product, service, company, organisation
or event. It should take control of their communication process
from the initial phases of the project and manages the message throughout
the project and beyond. This, of course, includes supporting and
working with the advertising team.
Research
Gate 7 believes that reseach is an integral part of any major communications
project. As one of the fathers of total quality management, Philip
Cosby, puts it :"Tell me what you measure and I will tell you
what you do." Qualitative and quantitive research is needed
before, during and after a communications project in order to first
establish the status quo, to determine whether the plan is working
and then to measure its effectiveness. it is a highly specialised
field and Gate 7 selects partners who understand the market and
needs of each client.
Multi-media
Multi-media ranges from PowerPoint presentations to interactive
sales tools to PC games designed to promote the attributes of a
particular product or service, viral marketing, fun cellphone screensavers
and, of course, website designed around the needs and interests
of the visitor and not the abilities of the techies who designs
architecture. With Gate 7's interactive approach to communication,
the sky is the limit. We stive to make the optimum use of this exciting
communication tool.
Promotions
Gate 7 promotions are designed from the ground up to support the
brand and message of the client. The company has its own equipment
and wide-experience in events ranging from all-night New Year's
parties attracting some
15 000 revellers to intimate presentations for small groups of customers.
gate 7 takes control of the whole event, including security, sound,
the artists, hospitality and refreshments.
Customer Relations
Customer relations has become a discipline in its own right. Every
member of an orginisation is a sales person for that organisation.
Our challenge is to ensure that they are effective. Gate 7 works
with its clients in order to ensure they give the right message
to their customers. We look at all aspects of customer inter-action,
including the design of reception areas, the branding of vehicles,
dress, the way the telephone is answered, standards in terms of
how long it takes to respond to a query, standard operating procedures
for dealing with clients., the flow of information within a company
and interactive marketing.
Media Planning
OMD, the country's largest media buying house brings its expertise
to Gate 7 and will help to plan effective advertising campaigns.
OMD's research and systems will help pin-point exactly the right
media for a particular audience and campaign.
Training
Gate 7 provides and facilitates a comprehensive range of
communications training courses - be it tutoring the managing director
on how to be interviewed on television or voice training for receptionist
and telephonists. Gate 7 training will also look at grooming, dress
code and sales skills.
Human Resources
People are important to Gate 7. They are what give us the edge and
what gives our clients innovative solutions. Gate 7 has its own
HR specialist who also handles all contracts with suppliers and
artists.
Finance and Administration
Part of every project management plan is the administation and finance
functions. Gate 7 delivers what it promises.
|
